NEWS: Legrand to acquire Universal Electric Corporation
Global leader in the development of flexible, customizable power distribution systems and manufacturer of STARLINE and U-S Safety Trolley suites of products.
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Legrand launching a strategic branding initiative in the North American marketplace


Legrand, the world specialist in products and systems for electrical installations and information networks, is launching a strategic branding initiative in the North American marketplace. Legrand will establish its trusted global brand on behalf of all current brands and partners to build awareness of what’s possible in this category, and generate increased interest and demand from end customers. Current North American product lines, Cablofil, On-Q, Ortronics, Pass & Seymour and Wiremold, are recognized products that our professional customers connect with everyday. They will play a pivotal role in strengthening the Legrand brand over the coming years.

“Our current customers will benefit from the increased visibility of Legrand as a trusted end-user brand through greater product demand and a focus on value-added products,” said John Selldorff, President and CEO, Legrand North America. “Time and time again, Legrand has proven throughout the world that it is possible to generate awareness for this category, to raise the value of what is being sold through innovation and to generate end customer demand for its products.”

The new branding initiative will include new corporate literature, advertising campaigns, in-store merchandising, signage and web presence investments that are already in motion and will occur at varying paces beginning as early as the 4th quarter of 2009. 

“While these changes are taking place, we will continue to deliver outstanding customer support, develop innovative products and maintain the highest service levels” said Stephen Schoffstall, Vice President of Marketing, Legrand North America. “We will continue to work collaboratively with our partners to support this new end customer demand from which everyone will benefit and grow.”

Renowned for its inventive, dependable and stylish products, the Legrand brand is present in more than 180 countries and has a workforce of over 30,000 people. With a clear focus on electrical and information networks and applications, Legrand is passionate about improving the lives where people live and work. Legrand products and technology can be found in every building type from homes, to schools, to commercial buildings, to government facilities.