COVID-19 Update
A message from John Selldorff on the COVID-19 virus and what LNCA is doing in response.
RSS Feed

Electrical Wiring Systems Division Wins Three “Best of the Best” Awards

WEST HARTFORD, Conn., August 22, 2012 – Legrand EWS Electrical Wiring Systems Division has won three “Best of the Best” Marketing awards from the National Association of Electrical Distributors (NAED). Legrand/Cablofil was honored for both the press kit and sales kit promoting the new Delta Strut™ Photovoltaic Support System. Legrand/Wiremold won an award for the launch of the new Evolution™ Series Floor Box. The awards were presented on August 21 during NAED’s AdVenture Marketing Conference in Chicago.

The launch of the new Wiremold® floor box included a brochure, dedicated website landing page, videos, print and digital ads, press releases, newsletter articles and more. Judges, as quoted in TED Magazine, commented: “This hit all the bases; it’s what a product launch should be! Across a variety of channels, the company consistently and effectively communicated its differences using straightforward language and very clean visuals.”

The introduction of the Delta Strut system was accompanied by a sales kit and a press kit – and both received awards. According to the judges, “Legrand/Cablofil has taken a complicated product and made it very easy to understand. I love the mini-model in the sales kit – it’s an excellent example of a selling kit and a companion brochure that makes a fairly complex subject easy to understand and appeals to end-users, contractors, architects, and engineers.” The judges also noted that the press kit was “a nice stand-alone press kit that was also part of an integrated campaign, product launch, and direct promotion. I liked how Legrand/Cablofil used multiple channels to communicate its new Delta Strut product; a very effective campaign.”


About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand reported sales of $5.7 billion in 2010. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the SBF120, FTSE4Good, MSCI World, ASPI. In 2010, Legrand was added to the European DJSI as well (ISIN code FR0010307819).



Bill Graulty  
(860) 979-9761