Branding initiative is first step in Legrand end customer market focus
Harrisburg, PA, September 10, 2009 - Legrand, the world specialist in products and systems for electrical installations and information networks, recently announced its strategic branding initiative within the North American marketplace. On-Q/Legrand will be the first of the current North American product lines to embrace the branding initiative and begin its transition to the Legrand brand.
"Our customers will now benefit from the increased development of Legrand as a trusted end-user brand in the US marketplace, creating demand for our product offering throughout the home systems category," said Doug Fikse, president of the home systems division of Legrand.
On-Q/Legrand will transition to the Legrand brand gradually over the next year and the On-Q name will ultimately remain as a product line under the Legrand brand.
All new products launched by the company beginning in September, including the new Unity Home System, will be branded as Legrand. Beginning in January 2010, Legrand will start to transition all On-Q products to the Legrand brand on a gradual basis. The expected transition time for the full conversion of all products is between two to five years.
"As On-Q/Legrand shifts to Legrand, we remain steadfast in our pledge to develop innovative home systems, and are committed to preserving the sense of family and commitment that our customers and partners have grown to expect," Fikse said. "All of the innovative products, services and support for which On-Q/Legrand is known will remain the same."
Visit Legrand in booth #1007 at CEDIA Expo.
By combining an innovative lifestyle-solutions approach to selling home technology with elegant, award-winning products, On-Q/Legrand is the only source you need to succeed in the home systems market. Headquartered in Harrisburg, Pa., On-Q/Legrand manufactures home technology products which are sold and installed through a network of distributors, dealers and residential builders. Learn more about us on the web at www.onqlegrand.com.
Legrand is the global specialist in products and systems for electrical installations and information networks where people live and work. Employing over 30,000 people worldwide, Legrand reported net sales exceeding $4 billion in 2008. The company holds over 5,000 active patents, with nearly 170,000 catalog items divided into 95 product families. Legrand has a strong presence in the North American market, with a portfolio that includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is actively expanding its market divisions that include Electrical Wiring Systems, Home Systems, Lighting Controls and Commercial Datacom. Committed to providing a steady flow of innovative new products with high added value, Legrand invests 4-5% of sales in R&D. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Legrand is listed on Euronext Paris and is a component stock of indexes including the SBF120, FTSE4Good and MSCI World (ISIN code FR0010307819). www.legrand.us