West Hartford, Conn., September 9, 2009 — Legrand, the world specialist in products and systems for electrical installations and information networks, is launching a strategic branding initiative in the North American marketplace. Legrand will establish its trusted global brand on behalf of all current brands and partners to build awareness of what’s possible in this category, and generate increased interest and demand from end customers. Current North American product lines, Cablofil, On-Q, Ortronics, Pass & Seymour and Wiremold, are recognized products that our professional customers connect with everyday. They will play a pivotal role in strengthening the Legrand brand over the coming years.
“Our current customers will benefit from the increased visibility of Legrand as a trusted end-user brand through greater product demand and a focus on value-added products,” said John Selldorff, President and CEO, Legrand North America. “Time and time again, Legrand has proven throughout the world that it is possible to generate awareness for this category, to raise the value of what is being sold through innovation and to generate end customer demand for its products.”
The new branding initiative will include new corporate literature, advertising campaigns, in-store merchandising, signage and web presence investments that are already in motion and will occur at varying paces beginning as early as the 4th quarter of 2009.
“While these changes are taking place, we will continue to deliver outstanding customer support, develop innovative products and maintain the highest service levels” said Stephen Schoffstall, Vice President of Marketing, Legrand North America. “We will continue to work collaboratively with our partners to support this new end customer demand from which everyone will benefit and grow.”
Renowned for its inventive, dependable and stylish products, the Legrand brand is present in more than 180 countries and has a workforce of over 30,000 people. With a clear focus on electrical and information networks and applications, Legrand is passionate about improving the lives where people live and work. Legrand products and technology can be found in every building type from homes, to schools, to commercial buildings, to government facilities.
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About The Legrand Group
Legrand is the global leader in products and systems for electrical installations and information networks where people live and work. Employing over 30,000 people worldwide, Legrand reported net sales exceeding $5.8 billion in 2008. The company holds over 5,000 active patents, with nearly 170,000 catalog items divided into 95 product families. Legrand has a strong presence in the North American market, with a portfolio of products that includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is actively expanding its market divisions that include Electrical Wiring Systems, Home Systems, Lighting Controls and Commercial Datacom. Committed to providing a steady flow of innovative new products with high added value, Legrand invests 4-5% of sales in R&D. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand is listed on Euronext Paris and is a component stock of indexes including the SBF120, FTSE4Good and MSCI World (ISIN code FR0010307819). www.legrandna.com