Wiremold® Evolution™ Floor Box Brochure Wins Major Marketing Award
WEST HARTFORD, Conn., April 27, 2012 – A brochure introducing the new Wiremold Evolution™ Series Floor Box has won an ACE award from the Business Marketing Association of New York. The 30th annual ACE Awards honored the year's top business to business (B2B) creative campaigns.
Titled One Box. Countless Benefits, the brochure focuses on how the Evolution Floor Box meets many needs without being ugly or intrusive. The eight-page publication takes the audience through many “inside the box” features as well as typical applications. Information on color choices and high-quality photography speak to the aesthetic advantages of the new product.
The brochure, produced with Mintz & Hoke Communications Group, met several business objectives, including creating a positive image for Legrand/Wiremold as the knowledge leader and generating leads and sales. Product manager Michael Cole said “This was the most successful product launch I have seen. Because many in our target audience like printed collateral, the brochure was critical to a successful launch.”
Legrand/Wiremold, headquartered in West Hartford, Conn., is the leader in wire and cable management systems, including metal and nonmetallic raceways, power-poles, poke-thru devices, floor boxes, Walker® underfloor systems, plug-in outlet centers, firestopping systems, and innovative architectural columns. Please visit http://www.legrand.us/Wiremold.aspx
or call 1-800-621-0049. About Legrand
Legrand (www.legrand.com) is the global specialist in products and systems for electrical installations and information networks where people live and work. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Legrand has a strong presence in the North American market, with a portfolio of products that includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is actively expanding its market divisions that include Electrical Wiring Systems, Home Systems, Lighting Controls and Commercial Datacom. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand reported sales of $5.0 billion in 2009. The company is listed on Euronext and is a component stock of indexes including the SBF120. FTSE4Good, MSCI World and ASPI (ISIN code FR0010307819). www.legrand.us