Digital Marketing Operations
Early in Career Development Programs at LegrandLearn the tools and techniques that are leading successful marketers through today's digital world. Over the course of two years, associates support our business units in the execution of digital strategy and learn how to achieve business goals with a digital marketing plan. We'll equip you with skills in content marketing, audience personalization, web analytics and marketing automation - everything you'll need for a successful marketing career at Legrand North and Central America (LNCA). Your goal? To help create a top-notch digital experience that attracts new prospects and converts them into lifelong Legrand customers.
Onboarding begins in West Hartford, CT with introduction to Legrand’s business units, products, and digital tools.
Digital Marketing Coordinators will begin the program updating and optimizing web properties and developing emails to ensure a best-in-class customer experience.
Digital Marketing Specialists will continue to optimize web properties and develop emails, but will also gain more exposure to digital analytics and marketing automation.
Onsite and offsite training provides associates with additional learning opportunities throughout their two-year program to enhance skills and build on success.
A year and a half into the program, associates focus on their next step up, with the search for preferred career placement incorporated into their daily work schedule through ongoing networking opportunities and learning sessions.
Through ongoing development and mentoring initiatives, LNCA leadership continues supporting program alumni to learn, grow and be successful.
Hear what coordinators and specialists are saying:
“Throughout my rotation I have been able to support several different businesses within Legrand and have learned about implementing different digital marketing strategies for those businesses and their target customers.”
"Working on the Digital Marketing Operations team has given me exposure to all things digital. I have been able to learn about digital ad campaigns, search engine optimization, content management, digital analytics, social media marketing, email marketing, and marketing automation.”
"The Digital Marketing Operations Program helped me hone my marketing skills, become more confident in my own abilities and expertise, and opened numerous career doors by exposing me to many areas of the business."