text.skipToContent text.skipToNavigation

Legrand AV Division today unveiled a new Commercial AV go-to-market strategy to better serve its customers


Eden Prairie, Minnesota
May 2018

Today Legrand unveiled a new Commercial AV go-to-market strategy to better serve its U.S. commercial integrator customers through the recently formed Legrand AV Division.

This new launch, scheduled for September 1, 2018, plays to the strengths of its Commercial AV brands while leveraging an expanded sales team structure to help customers solve their AV integration challenges. At launch, customers will benefit from one go-to resource for all brands backed by a strong team of product specialists, additional inside sales support, channel experts and a group dedicated to driving sales leads to our customers. It also allows customers to leverage the collective strength of Legrand’s scale, and take advantage of the expanded portfolio of products and customer experience efforts across the company - all to ensure an amazing AV experience.

“Legrand is committed to serving the professional AV industry and we’re continually working to improve how we go to market in an effort to be the easiest partner to do business with. As we’ve continued to add brands to our portfolio, we realized it was causing complexity for our customers. That’s why we have been diligently gathering customer input, evaluating our markets and benchmarking successful models to ensure we are meeting their needs. We are excited to officially put this strategy into action in the coming months. We truly feel that we will be a better partner by building a sales and marketing structure that more closely aligns with our customer’s needs,” said Steve Durkee, SVP/GM, Legrand AV Division.

“Giving our customers a single contact responsible for their business is something they’ve been asking for as we’ve brought our Commercial AV brands together. Now they will have that one key contact as well as an expanded group of sales experts focused on their every need – from product specific information to opportunity development. We’re looking forward to working even closer with our customers to help solve their integration challenges,” said Mike Baker, SVP/GM, Legrand AV Division.

Over the next 90 days, Legrand will work to communicate and deploy the new strategy which is effective September 1, 2018. Until that time, the current strategy and customer contacts remain business as usual. Legrand is focused on minimizing any disruption to its customers so will continue to communicate throughout the process.

Visit legrand.us for more information.

Laurie Englert
VP - Customer Experience
Legrand AV Division

Mark Tracy
VP - Marketing, Middle Atlantic Products
Legrand AV Division
+1.973.839.1011 x1105

About The Legrand AV Division

The AV Division of Legrand is a leading provider of innovative mounting, racks and display solutions for various audio video technologies. In the commercial AV market, our innovative products, sold principally under the Chief, Da-Lite, Middle Atlantic, Projecta and Vaddio brands, are sold through numerous channels to over 6000 global customers. Legrand provides the most comprehensive offering of Commercial AV solutions in the market.

About Legrand, North and Central America

Legrand is a global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth, including, in particular, connected devices stemming from Legrand’s global Eliot (Electricity and IoT) program. Legrand reported sales of $5.6billion in 2016. Legrand has a strong presence in North and Central America, with a portfolio of well-known product lines that include AFCO Systems, C2G, Cablofil, Electrorack, Finelite, Luxul, Middle Atlantic, Nuvo, OCL, On-Q, Ortronics, Pass & Seymour, Pinnacle, QMotion, Quiktron, Raritan, Solarfective, Vantage, Wattstopper, and Wiremold. Legrand is listed on Euronext Paris and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI, Corporate Oekom Rating and DJSI